© 2019 by Macy Jo Byerly. Proudly created with Wix.com

MACY JO

BYERLY

 

About Me

I'm a content creator, copywriter, editor, and search marketer.

As an English major, I've studied everything from rhetoric, composition and linguistics to literature and creative writing. I've also taken immersive classes that have focused on strategic communications, and literary editing and publishing.

I've built on the skills I learned through my course work and strategic communications immersive class, and have especially taken an interest in digital marketing. I interned at Russell Media for a year where I continued to develop my writing skills, and learn more about the digital marketing world. I'm excited to put my experiences and skills to good use, and make a difference in the world.

 

As a Marketing Intern at Russell Media, I managed and produced content for social media accounts for many different clients, wrote copy for content pieces, edited client blogs and websites, and headed SEO efforts and email marketing.


As a Strategic Communications intern, I drew on my design and marketing skills gained as a member of Jacket Copy Creative. I edited and managed the blog for the Ball State English department, as well as managed the department's Twitter account, and designed digital slides. I was heavily involved in the migration of our old blog site with eight years worth of content to a new site.

As one of the poetry editors for The Broken Plate, an international literary magazine,I vetted over 160 poetry submissions and copyedited the accepted pieces. I have experience copyediting in a journalistic setting as well, as I have copyedited for the Ball State Daily News.

For more information on my background, check out my resume or contact me. I'd love to talk about how I can be of value to you or your team.

 

Work Experience

Digital Marketing Coordinator

Paradigm Digital Group | September 2019 — Present

  • Assisting in compiling and analyzing client blog data to improve SEO efforts

  • Managing social media communities & scheduling content for multiple clients

  • Creating & editing quality content for web and social media

  • Creating and implementing monthly email marketing campaigns for multiple clients

Digital Marketing Intern

Russell Media | June 2018 — May 2019

  • Managed social media communities & scheduled content for multiple clients, including doctors & lawyers

  • Researched various topics to effectively write & edit content pieces

  • Edited videos & podcasts

  • Created & boosted Facebook events

  • Headed email marketing & SEO efforts for multiple clients

Strategic Communications Intern

Ball State English Department | January 2018 — December 2018

  • Identified, researched & curated content for target audience

  • Developed & implemented content strategies for disseminating a large academic department's message using multiple digital platforms (social media, blogs & websites)

  • Composed professional social media posts & managed overall online presence, including the department blog

  • Worked with a team to migrate 8 years' worth of blog content to new sit as part of the rebranding process

  • Managed complex projects in shifting teams with multiple deliverables & overlapping deadlines

Poetry Editor

The Broken Plate | August 2018 — May 2019

  • Vetted 160 poetry submissions

  • Copyedited accepted poems

Copy Editor

Ball State Daily News | September 2017 — May 2018

  • Proofread articles to ensure AP style guidelines are met and enhance readability

Marketing Chair

Cardinals for Camo | September 2017 — January 2018

  • Created marketing materials for nonprofit organization, increasing fundraising by over 50% to benefit local military & veteran services

  • Managed the organization’s Facebook account 

  • Proposed & orchestrated t-shirt design & sales to increase fundraising

Secretary

CHAARG, LLC | May 2016 — May 2017

  • Recorded and distributed detailed meeting minutes at weekly executive meetings

  • Planned and led weekly small group meetings and workouts

  • Communicated with members, executive team & organization national leaders via email, Google Drive & Google Hangouts

  • Analyzed membership analytics in order to discover trends in retention rates and overall attendance using Google Drive

  • Organized all the chapter’s files in Google Drive to enhance task efficiency 

Farm Hand

Byerly Farms, INC | May 2010 — September 2019

  • Creating documents, spreadsheets & assisting with technology

  • Assisting with planting & harvesting processes

  • Ensuring operational areas & machinery are clean & maintained

  • Hooking up & hauling anhydrous ammonia tanks

 

Education

May 2019

Ball State University, Muncie, IN

  • Bachelor of Arts — English

  • Minors in Professional Writing & Digital Media, Business

  • Major GPA — 3.969 

 

Contact Me

I'd love to hear from you!

  • LinkedIn - Black Circle
  • Facebook - Black Circle
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